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Google Confirms 3 Ways to Make Googlebot Crawl More

How Googlebot Crawl More

Introduction

In a recent announcement, Google has updated three key methods to increase Googlebot’s crawling frequency on your website. Understanding the activity of Google’s web crawler, Googlebot, is essential for search engine optimization (SEO). Googlebot discovers, analyses, and ranks the pages on your website. While its crawling patterns are heavily influenced by algorithms, there are various techniques to encourage more regular visits to your website.

Google’s Gary Illyes and Lizzi Sassman recently discussed three criteria that can improve Googlebot crawling activity: content quality, publishing frequency, and consistency in content quality.

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The Role of High-Quality Content in Googlebot Crawling

Google has been consistently highlighting the value of high-quality content. One of the key causes of the increasing crawling frequency is the presence of signals indicating high-quality content. High engagement rates, low bounce rates, and longer session durations could all be evaluated positively by Google, leading to more frequent crawls.

One intriguing concept that relates to Google’s emphasis on user satisfaction is what some in the SEO field refer to as the “Froot Loops” algorithm. This concept arises from the discovery that Google may prefer information that fulfils user expectations, even if it is not of the best quality.

Three Strategies to Get Along Better with Googlebot

Impact of These Updates

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