Brand Strategy
We take an integrated, holistic, and analytical approach to branding.
Digital Marketing
ROI focussed data-driven result oriented integrated digital marketing agency in Kolkata
Digital Marketing
that keeps brands ahead of the curve at every turn
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TO SHOW YOU OUR PORTFOLIO.
WE’RE NOT GOING TO SHOW YOU OUR FANCY CLIENTELE.
Digital Marketing Agency in Kolkata
We build brands and provide existing brands with refreshed, strategic platforms, setting you apart in your category with a unique brand story that will stand the test of time. We take an integrated, holistic, and analytical approach to branding.
We the top creative design agency build brand communication that will help create the desired brand recall and you can measure it in the conversion.
The only unreachable part of our technological life is the extraordinary experience we craft for you with the most advanced technology and equipment.
Get the best digital marketing services from the top digital marketing company in kolkata with right mix of digital strategies for better ROI to achieve the business goals.
Share your journey with the world through brand films that capture your unique vision.
We do strategy to completion so that we’re tracking with you from start to finish
We partner with you to execute the strategies with our expert in-house team raring to go and create timeless communications.
Continuous improvement on the executed strategy with measurable results is the key to long term success and we excel in it.
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We are a full-service integrated creative digital marketing advertising company specializing in branding, advertising, creative & digital marketing based in Kolkata that harnesses the power of data that can transform your marketing efforts, making them more effective, efficient, and aligned with your business goals. We are the fastest-growing digital marketing company despite the competition being intense among digital marketing companies in Kolkata due to the wide array of quality, innovative, efficient, and effective services we provide.
We mix our years of experience and current trends to create solutions for our clients that are result-driven and backed by data, which creates better ROI. We mix technology with creativity to get the desired results for our clients. If you are looking for the best digital marketing agency, who can add value to your brand and give you the best result from digital media. Contact us for your all digital marketing needs or call/WhatsApp us at +91 7980707294.
As a digital agency, we offer a comprehensive range of services that can cater to the diverse needs of our clients and help them achieve their business goals.
Brand Strategy and Development:
- Brand research and analysis
- Developing brand identity (including logo, messaging, and brand voice)expand_more
- Brand positioning and differentiation
Digital Marketing Strategy and Planning:
- Creating a comprehensive digital marketing plan aligned with client goals
- Competitor analysis
- Identifying target audience and buyer personas
- Content creation (blogs, social media content, articles, website copy, infographics, videos)
- Content strategy and calendar development
- Content management and distribution
Design and User Experience (UX):
- Website design and development (if applicable)expand_more
- Landing page creation
- Email design and marketing automationexpand_more
Search Engine Optimization (SEO):
- Keyword research and optimization
- Website optimization for search engines
- Backlink building and link-building strategies
- Social media strategy development
- Social media account management (creating and posting content, community engagement)
- Social media advertising campaignsexpand_more
- Pay-per-click (PPC) advertising (including Google Ads, social media advertising)
- Display advertising
Analytics and Reporting:
- Tracking campaign performance with data and analytics
- Reporting on key metrics and return on investment (ROI)
Additional Services (depending on your offerings):
- App development
- Marketing automation
- Public relations (PR)exclamation
- Reputation management
Brrandom’s Differentiators:
- Focus on brand-first approach
- Collaboration and client-centric service exclamation
- Data-driven decision making
- Innovative and creative storytelling
The KPIs (Key Performance Indicators) of digital marketing depend on your specific goals, but here’s a breakdown of common categories to track the effectiveness of your efforts:
Brand Awareness KPIs:
- Social Media Engagement: Measure likes, shares, comments, and engagement
- Website Traffic: Monitor overall traffic and referral sources to understand where your audience comes from.
- Brand Search Volume: Track how often your brand name is searched for online.
Lead Generation KPIs:
- Lead Capture Rate: This is the percentage of visitors who convert into leads by providing contact information (e.g., signing up for a newsletter).
- Cost per Lead (CPL): Track how much it costs to acquire a new lead through your marketing efforts.
- Lead Qualification Rate: Measure the percentage of leads that are qualified and likely to convert into customers.
Sales and Revenue KPIs:
- Conversion Rate: This is the percentage of website visitors who complete a desired action, such as making a purchase.
- Customer Acquisition Cost (CAC): Track how much it costs you to acquire a new customer.
- Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on advertising campaigns.
- Average Revenue per User (ARPU): This metric shows the average revenue generated from each customer.
Engagement KPIs:
- Website Time on Site: Track how long visitors stay on your website on average, indicating their level of engagement with your content.
- Bounce Rate: This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate irrelevant content.
- Social Media Click-Through Rate (CTR): Track the percentage of people who click on links in your social media posts.
Remember: It’s important to choose a selection of KPIs that align with your specific marketing goals and target audience. Regularly monitor and analyze these metrics to identify what’s working and what needs improvement in your digital marketing strategy.
Digital marketing plays a crucial role in building and strengthening your brand in today’s online-driven world. It provides a diverse range of tools and strategies that can significantly enhance a brand’s visibility, engagement, and reputation. Here’s an in-depth look at why digital marketing is essential for branding:
- Broader Reach and Audience Engagement
- Cost-Effective Branding Solutions
- Enhanced Brand Visibility and Recognition
- Consistent and Interactive Brand Communication
- Real-Time Performance Tracking and Adaptability
- Personalized Customer Experiences
- Enhanced Customer Trust and Loyalty
- Brand Reputation Management
Every project is unique and different, so no same price for all. We analyze the project, specify the scope of work and then the cost is being defined.
