Our story

With over a decade of experience in marketing and advertising, Avik Guha is the founder of Brrandom — one of the largest and fastest-growing digital advertising agencies in Eastern India. Launched just over two years ago, Brrandom was built with a bold vision: to create a tech-first, AI-driven agency that blends creativity with performance.

What began as a 2-member team has now grown into a 50+ strong force, delivering cutting-edge digital solutions for leading brands across industries. The agency’s recent expansion into Malaysia marks a strategic step in its global ambitions, reinforcing its commitment to staying ahead in an AI-powered marketing landscape.

Before Brrandom, Avik had already made his mark as the founder of Eastern India’s first successful digital agency, alongside a solid 8+ years of experience in corporate brand management across banking, petrochemicals, telecom, and manufacturing.

Avik continues to lead Brrandom with a mission to redefine digital advertising through innovation, intelligence, and impact.

Sadhak Mandal, Co-Founder & COO of Brrandom, is a seasoned digital marketing and AI-driven business strategist with nearly two decades of experience in the digital, media, technology, and advertising industry since 2007. With deep expertise in multi-channel digital marketing, performance marketing, AI-integrated communication strategies, and brand transformation, he has played a pivotal role in helping businesses adapt to the rapidly evolving digital ecosystem.

Over the years, Sadhak has built a strong reputation for developing data-driven marketing strategies, scaling digital growth, and integrating emerging technologies including AI-powered marketing solutions, automation, analytics, and consumer intelligence into business operations. His expertise spans strategic planning, brand management, campaign architecture, digital transformation, performance optimization, project management, media planning, training, competitor intelligence, and advanced account analysis.

His understanding of consumer behavior, technology adoption, and digital innovation enables him to create impactful, scalable, and future-ready marketing ecosystems for brands.

At Brrandom, Sadhak is focused on building an AI-native digital and technology-driven organization that combines creativity, data, automation, and innovation to deliver next-generation advertising and business solutions for brands globally.

A certified media and marketing strategist with 17+ years driving brand growth, revenue acceleration, and AI-led digital innovation across India, Malaysia, and Southeast Asia. Safder specialize in turning AI into a marketing advantage — applying machine learning-driven performance optimization, predictive analytics, AI-assisted marketing mix modelling, and generative AI for creative and campaign automation.

As Co Founder and Chief Operating Officer at Brrandom Media (Malaysia–SEA), I lead SEA-wide operations, having cut overhead by 18% and lifted conversion by 40% through data-led, AI-powered performance marketing. Previously I held senior leadership roles at IPG Mediabrands, ADA (Axiata Group), GroupM, and Dentsu, managing portfolios worth $100–200M for brands including Samsung, CIMB, Wipro, Amorepacific, Burger King, Zomato, P&G, Unilever, DLF, UEM Sunrise, Sunway Group, LG, Google, Microsoft, KFC, Lufthansa, Swatch Group, Lodha Group, DBS, and Maybank.

An entrepreneur at heart, he founded and scaled a D2C healthy-snack brand from zero to a successful acquisition within a year .

A postgraduate of XLRI Jamshedpur with an Advanced Data Science certification from IIM Kozhikode, Safder pair strategic vision with executional depth, backed by certifications across Google Ads, Meta Blueprint, and TikTok. My core strengths: AI-driven marketing strategy, business transformation, e-commerce growth, media strategy, team leadership, and client P&L ownership — building scalable strategies that deliver measurable impact.

Kavitha Balakrishnan is a Malaysian and she seasoned digital and media professional with over 22 years of experience across diverse industries, including eCommerce, digital advertising, AI-driven ad tech, telecommunications, banking, traditional advertising, media monitoring, and news distribution. She is former Head of Client Solutions in X ( Twitter ) . Throughout her career, she has held key roles at leading organizations where she built strong expertise in strategic corporate sales, account management, and growth partnerships.
Kavitha brings a deep understanding of how technology, media, and business strategy intersect to drive measurable growth and meaningful brand impact. She has a proven track record of helping brands navigate the evolving digital landscape through innovative solutions, data-driven strategies, and full-funnel marketing approaches.
Passionate about leveraging AI and emerging technologies, she continues to focus on delivering impactful, results-oriented solutions that connect brands with their audiences in more intelligent and effective ways.

Anand Prakash is a digital media and performance marketing leader with 14+ years of experience driving growth across Southeast Asia and India. He blends deep expertise in media planning, performance strategy, and e-commerce optimization with AI-native marketing skills — machine learning-driven campaign optimization, predictive audience modelling, AI-assisted marketing mix modelling, programmatic AdTech, and generative AI for creative.

Having led cross-functional teams of up to 30, Anand has engineered high-impact campaigns for brands like Pepsi, Samsung, Reckitt, Mondelez, Maxis, Allianz, and Nippon Paint — consistently improving CAC, conversion rates, and revenue. With strong business acumen and a clear vision for AI-powered marketing, he builds full-funnel solutions that maximize ROI and scale results.