Brand architecture is one potential remedy if your Brand is complex, unclear, or otherwise disorganized. Oftentimes, this is the case. When a company develops via means such as mergers, product spinoffs, and international expansion, its formerly unified Brand may fragment into a confusing assortment of names. Supporting corporate goals, increasing efficiency, and enhancing performance all depend on a well-defined and methodically implemented brand architecture.
- + Branded house
- + House of brands
- + Endorsed
- + Hybrid
Making the portfolio more comprehensible and facilitating the transfer of equity across different Brands are two key benefits of Brand Architecture which is a part of brand strategy. Having more than one Brand in your portfolio or aiming to grow your company necessitates careful consideration of Brand Architecture, an integral aspect of the Brand Strategy. New product or service creation, mergers, acquisitions, or even divestments are all examples of ways in which a company might grow, making brand architecture a crucial component.
You may help your company and your consumers by following these guidelines while you build your Brand’s architecture
ResearchYou can't tell how well (or poorly) your target market comprehends your primary benefits without first doing research.
StrategyAt the planning stage, we assess your company's requirements and choose the most suitable Brand architectural type moving forward.
MigrationThe last action is to draw up a strategy for migrating to the new system and document the system's design.
After clearly articulating your company’s Brand Proposition, we’ll work to ensure that all of your subsidiary brands are in line with the guiding principles of your parent brand.
Your company’s sub-brands will be more easily understood by clients if you clearly define their connection to the Master brand. We’ll do the legwork to learn about your company inside and out so you can focus on running the show. As a result, we’ll be able to build your company’s Brand Architecture with greater strength and relevance.