ITC Sunrise Pure Spices
The Client
ITC Sunrise, a leading Indian spice brand, has been renowned for its wide range of high-quality, authentic spice blends for over five decades. With a strong presence across India and international markets, the brand focuses on delivering rich flavours rooted in traditional recipes. Known for its rigorous quality control and innovative packaging, Sunrise Masala continues to set benchmarks in the spice industry, catering to the evolving tastes of modern consumers.
Objective
To Build an audience and closely connect with the cultures of Bengal, Bihar and the North-East.
The Challenges
There was absence of a hyper-local content strategy, which hindered the brand’s ability to connect with the regional audience. Without content tailored to local languages and cultural nuances, the brand struggled to engage meaningfully, leading to limited digital reach and resonance with the regional users.
The Solutions
- Developed a hyper-local content strategy.
- Crafted unique content strategy to highlight the enriching culture and cuisine of these regions.
- Communication utilised regional languages and design language incorporated cultural and artistic elements.
- Props and design elements were included to resonate the local cultures,connecting deeply with the audience.
- Local cuisines and recipes from these regions are also showcased to elevate the presence of Sunrise spices within these communities.
- Collaborated with various local influencers to elevate our reach and spread Sunrise spices in the households widely.
- Engaging content and contests has helped us keep our target audience engaged, eagerly anticipating our updates.
The Results
- Hyper-local marketing strategy resulted in attracting new audiences, foster community building and enhance brand engagement.