Enquiry
Brrandom Asia

Connected TV (CTV)

Premium Video Advertising, Redefined

Connected TV (CTV) refers to television sets or devices—like smart TVs, streaming sticks (Roku, Amazon Fire), or gaming consoles—that deliver video content via the internet instead of traditional cable or satellite. Think Netflix, Hulu, or YouTube on your big screen. For brands, CTV is a goldmine in digital advertising, blending the immersive power of TV with the targeting smarts of online ads.

  • + Affluent Viewers
  • + Engaged Mindset
  • + Brand Safety
  • + Measurable Results
Development Image

Why Brands Love CTV

Premium audience targeting through CTV offers brands access to affluent, high-intent viewers who are typically subscribed to streaming platforms and own smart TVs—ideal for luxury or upscale products. With viewers tuned in on larger screens, attention levels are higher and distractions lower, creating the perfect setting for delivering high-value messaging. These ads appear in safe, curated content environments, ensuring brand integrity and trust. Plus, advanced analytics provide deep insights into ad performance, from impressions to conversions, allowing brands to measure ROI with precision and confidence.

Affluent Viewers

CTV users often skew toward higher-income groups with smart TVs and streaming subscriptions, ideal for luxury or upscale brands.

Engaged Mindset

Watching on a big screen means viewers are focused—not distracted—making them more receptive to premium messaging.

Brand Safety

Ads run alongside curated, high-quality content, aligning your brand with trusted environments.

Measurable Results

Detailed analytics track impressions, completions, and conversions, proving ROI with premium buyers.

Tapping Into Premium Audiences with CTV

Service detail image Service shape image

Precision Targeting for Premium Brands

Reach high-intent, affluent audiences through Connected TV—an ad medium where storytelling meets advanced targeting. Track your audience across mobile, web, and TV for a seamless, multi-platform journey with unskippable ads and unforgettable impact.

FAQ Image
Frequently Asked Questions (FAQ)
CTV refers to smart TVs and internet-connected devices (like Roku or Fire TV) that stream video content online instead of traditional cable, offering digital ad opportunities on the big screen.
CTV platforms gather rich viewer data—like demographics, device usage, and interests—allowing brands to reach affluent, engaged users with precision.
Most CTV ads are unskippable and shown in high-quality content environments, ensuring full viewer attention and better message retention.
CTV users often belong to high-income households and consume premium content, making them a great match for high-end or aspirational brand messaging.
Yes, CTV offers robust analytics—tracking impressions, completion rates, and conversions—helping brands prove ROI and refine targeting strategies.