Desun Hospital
The Client
Desun Hospital, a leading healthcare institution, is renowned for its advanced medical facilities and patient-centric care. With a team of experienced doctors and state-of-the-art technology, it provides top-tier treatments across various specialties. Equipped with 300+ beds, 98 ICU beds, and advanced cardiac care, it provides 24×7 medical services across 28+ specialties.
Objective
Desun Hospital’s marketing strategy focuses on patient engagement through informative healthcare content, social media awareness campaigns, and targeted SEO, reaching over 1 million users monthly across digital platforms. Following that, Brrandom emphasises on:
- Paving the way for Desun to help people locate the right destination for their healthcare needs
- Spread the word about organ specific health packages to the regions of Bengal and Bangladesh
The Challenge
Despite offering organ-specific healthcare services and packages, Desun Hospital faced the challenge of limited awareness about these offerings in the regions of West Bengal and Bangladesh.
The Solution
- Performance marketing and promote organ specific healthcare packages through different social media platforms like Facebook, Instagram, etc.
- Leveraging SEO, conducting regular analysis and implementing paid marketing strategies to increase website traffic.
- Meticulously tracking the campaigns to increase patient footfall and effectively optimise costs.
Different healthcare packages including organ specific check-ups, paediatric check-ups and pregnancy and postpartum care, were created to meet the requirement of patients. Brand campaigns were launched to create awareness about these.
The Result
Compared to the previous years, the above-mentioned strategies achieved the following:
- Increased patient footfall by 1032.7% leading to effective optimisation of costs
- Increased website traffic by 364%
- Increased website user acquisitions by 166%
- Boosted Desun’s out-patient department footfall