How Brrandom Increased Brand Engagement of Aashirvaad Atta During the Durga Puja

The Client

Aashirvaad Atta, a flagship brand from ITC, is renowned for delivering high-quality, nutritious flour that nurtures families across India. Committed to excellence and social responsibility, Aashirvaad provides wholesome food while also actively addressing issues like malnutrition and hunger.

Services

As a social media marketing agency, Brrandom provided creative campaign design, event activation, influencer marketing, social media strategy.

Objective

The objective was to create a memorable campaign during Durga Puja that not only celebrated the festive spirit but also highlighted Aashirvaad Atta’s commitment to fighting malnutrition and hunger.

The Challenge

The challenge was to create a campaign that resonated emotionally with the audience while effectively aligning with the brand’s values of promoting social cause of eradicating malnutrition.

The Solution

• Developed a powerful visual concept showcasing a mother with the divine strength of Durga, symbolizing nourishment and care.
• Designed an engaging activation where the physical act of turning chakkis translated into the donation of atta.
• Transformed the activation space with traditional Bengali elements such as alpanas and dhakis, creating an immersive environment that celebrated Durga Puja while reflecting the brand’s cultural ties.
• Integrated a bold red color palette to connect with the festive spirit and align with Aashirvaad’s brand identity.
• Engaged influencers and celebrities to bring the campaign to life, driving participation and amplifying the brand’s message across platforms.

The Result

• Successfully increased brand engagement and emotional connection with the audience during the Durga Puja celebrations.
• Strengthened Aashirvaad Atta’s social responsibility image by actively contributing to the fight against malnutrition.
• The activation resonated deeply with participants, amplifying the brand’s impact and visibility through influencer and public engagement.