How Brrandom Increased Brand Engagement of Aashirvaad Atta During the Durga Puja

About Aashirvaad Atta Campaign

Aashirvaad Atta, a flagship brand from ITC, is renowned for delivering high-quality, nutritious flour that nurtures families across India. Committed to excellence and social responsibility, Aashirvaad provides wholesome food while also actively addressing issues like malnutrition and hunger.

Digital Marketing Services Provided for Aashirvaad Atta

As a social media marketing agency, Brrandom provided creative campaign design, event activation, influencer marketing, social media strategy.

Objectives of the Durga Puja Campaign

The objective was to create a memorable campaign during Durga Puja that not only celebrated the festive spirit but also highlighted Aashirvaad Atta’s commitment to fighting malnutrition and hunger.

Challenges in Increasing Aashirvaad Atta Brand Engagement

The challenge was to create a campaign that resonated emotionally with the audience while effectively aligning with the brand’s values of promoting social cause of eradicating malnutrition.

Campaign Strategy for Aashirvaad Atta During Durga Puja

• Developed a powerful visual concept showcasing a mother with the divine strength of Durga, symbolizing nourishment and care.
• Designed an engaging activation where the physical act of turning chakkis translated into the donation of atta.
• Transformed the activation space with traditional Bengali elements such as alpanas and dhakis, creating an immersive environment that celebrated Durga Puja while reflecting the brand’s cultural ties.
• Integrated a bold red color palette to connect with the festive spirit and align with Aashirvaad’s brand identity.
• Engaged influencers and celebrities to bring the campaign to life, driving participation and amplifying the brand’s message across platforms.

Results of the Aashirvaad Atta Campaign

• Successfully increased brand engagement and emotional connection with the audience during the Durga Puja celebrations.
• Strengthened Aashirvaad Atta’s social responsibility image by actively contributing to the fight against malnutrition.
• The activation resonated deeply with participants, amplifying the brand’s impact and visibility through influencer and public engagement.