Ashirvaad Misti Doi

The Client

Ashirvaad Svasti, an esteemed dairy brand from ITC, is known for its premium and authentic dairy products. The brand sought to create a unique and memorable campaign for Ashirvaad Misti Doi during Durga Puja.

Services

Creative Campaign Strategy, Social Media Marketing, Influencer Collaborations, Event Activations, Contest Design.

Objective

The goal was to create a distinctive campaign during Durga Puja that resonated emotionally with the audience, evoking nostalgia, and highlighting Ashirvaad Misti Doi as a symbol of authenticity and Bengali tradition.

The Challenge

In a market saturated with competing brands, it was crucial to stand out while maintaining cultural authenticity and emotional connection with the target audience.

The Solution

• Our campaign used a Doiwala mascot to evoke nostalgia, connecting with memories of childhood and Durga Puja.
• A catchy anthem was created to celebrate the festive spirit and the brand’s connection to Bengali culture.
• We made flash mobs with Doiwala dancers and created a social media contest asking users to share their memories,it generated excitement and engagement.
• We Collaborated with food and lifestyle influencers which helped amplify the campaign across Instagram and Facebook.
• Hoardings and standees in pandals ensured strong offline visibility.

The Result

• Organic reach of 90,000+ people and 88,000+ impressions on social media.
• 35,600+ engagements with more than 90,000 views on content.
• A 18.5% increase in page engagement during the campaign period, solidifying Ashirvaad Misti Doi’s presence and emotional connection with consumers.