Colors Bangla Cinema
The Client
Colors Bangla Cinema is a leading Bengali cinema channel renowned for its dynamic and diverse programming. Through carefully curated content, the channel aims to connect deeply with its viewers, positioning itself as the ultimate destination for Bengali movie lovers.
Services
Brand identity design, Content creation & social media strategy, Paid social media advertising, Performance analytics & reporting.
Objective
Our core objective was to revamp the brand identity of Colors Bangla Cinema, aligning it with the diverse emotions encapsulated in its cinematic offerings. The rebrand aimed to enhance viewer engagement, create stronger brand recall, and establish a unique, memorable identity.
The Challenge
The challenge was to redesign a brand identity that not only resonated with a wide range of emotions but also stood out in an increasingly competitive digital media landscape.
The Solution
- Introduced a tagline that reflected the seven distinct emotions evoked by the channel’s diverse genres.
- Developed a genre specific color palette to encapsulate the channel’s emotional essence.
- A robust content strategy was implemented, featuring movie posters of iconic Bengali stars, creating a new brand identity with different genres of films.
- To build anticipation, we created countdown posts and genre-specific visuals, gradually transitioning the color scheme from golden to vibrant colorful petals representing each genre.
- We created engaging posts designed to encourage interaction, fostering a deeper connection with the audience.
- Crafted content that would resonate with the emotions associated with each genre, building excitement around the relaunch.
The Result
- Achieved 3.1M reach and 450K+ video views
- Facebook reach increased by 5.9%
- Instagram reach grew by 624.5%
- The launch campaign generated 28M+ reach and 37K engagements